Singapore’s snack trends evolve quickly, and every year brings new favourites enjoyed by families, office teams and festive shoppers. Whether you’re preparing for gatherings, gifting to friends or simply stocking up at home, it helps to know which snacks are trending right now, especially as we move towards seasonal celebrations.
Here’s a look at the most popular snack trends in Singapore today, and why they continue to stand out.
1. Premium Cookies and Festive Goodies
One of the biggest trends in Singapore right now is the rise of premium, handcrafted cookies. More shoppers are choosing snacks made with real butter, authentic ingredients and small-batch baking techniques.
These include favourites such as:
-
Pineapple tarts
-
Almond cookies
-
Cashew cookies
-
Love letters
-
Honeycomb cookies
Bakeries like Bread Garden continue to lead this trend with their CNY Chinese New Year Goodies collection, featuring handcrafted treats made fresh in small batches. Snacks such as the Premium Pineapple Tart remain top picks because of their rich flavour and melt-in-the-mouth pastry.
2. Light, Crispy and Addictive Savoury Snacks
Crispy savoury bites are trending throughout Singapore. These include shrimp rolls, mini crackers and spicy snack rolls that offer the perfect balance of flavour and crunch.
They’re especially popular for:
-
Office desk snacking
-
Home gatherings
-
House visits
-
Tea-time sharing
Bread Garden’s signature Hot Chilli Shrimp Rolls are one of the most frequently repurchased savoury snacks because of their bold aroma and addictive crisp.
3. Nostalgic Snacks With a Modern Twist
Singaporeans love snacks that remind them of childhood — but with improved recipes and premium ingredients. This trend includes:
-
Updated love letters
-
Traditional-style wafers
-
Nut-based cookies
-
Light honeycomb snacks
-
Festive classics with modern finishes
Many of these nostalgic treats can be found across Bread Garden’s festive gift sets such as Fortune Bag A, which blends classic festive flavours with premium craftsmanship.
4. Share-Friendly Snack Tins and Gift Boxes
Gift-ready snack tins and curated snack boxes continue to trend strongly. Singaporeans love snacks that are easy to display, convenient to share and beautifully packaged for gifting.
Popular picks include:
-
Pineapple tart tins
-
Assorted cookie sets
-
Mixed festive boxes
-
Curated snack bundles
Bread Garden’s gift-ready collections — including the elegant Gold Bar Gift Box A — stay at the top of the trend because of their premium packaging and crowd-pleasing assortment.
5. Freshly Baked, Small-Batch Treats
Freshness matters more than ever. Singaporeans increasingly prefer snacks baked in small batches instead of mass-produced items. Fresh bakes offer:
-
Better aroma
-
More consistent flavour
-
Longer-lasting crispness
-
Higher-quality ingredients
This aligns with Bread Garden’s baking approach, where items in the CNY goodies range are baked frequently to ensure maximum freshness with every order.
6. Variety Snacks for Mixed Households
Because families have different taste preferences, variety sets are trending fast. These include combinations of both sweet and savoury snacks in one box.
Top combinations include:
-
Pineapple tarts + cashew cookies
-
Shrimp rolls + almond cookies
-
Honeycomb cookies + love letters
-
Green pea cookies + mixed nut cookies
Variety boxes and bundles — including those nestled in sets like Fortune Bag A — make gifting easier and ensure there’s something for everyone.
Why These Snacks Are Trending in Singapore
These snacks remain popular because:
-
Singaporeans snack more frequently throughout the day
-
Families prefer fresh, premium-quality ingredients
-
Nostalgia blends well with modern festive baking
-
Gifting culture drives demand for beautiful packaging
-
Freshly baked goodies feel more meaningful and enjoyable
The result is a snack landscape led by handcrafted treats, crispy savoury bites, nostalgic favourites and beautifully packaged bundles.
Final Takeaway
The most trending snacks in Singapore today are premium cookies, handcrafted festive goodies, nostalgic classics and freshly baked savoury snacks. Whether you’re preparing for a celebration or simply refilling your pantry, these treats offer the perfect mix of flavour, freshness and Singapore-style snacking pleasure.
To explore premium handcrafted snacks, visit the full Bread Garden CNY Goodies collection.